It’s only three months into 2020 and Coronavirus has distorted all aspects of life. The global economy is surely undergoing challenging times. People are confined to work from home, they can’t go outside, they can’t eat outside in their favorite restaurants, so ultimately this disease is making a huge impact on every person’s life.

Not only this thousands and thousands of online and offline businesses are also anxious about it. The economy is going down, people are confused.

Business owners are trying every possible way to overcome this situation. If you ask us, what’s the best possible way to handle this situation, then we will say it’s nothing better than rechecking your SEO strategies and planning for the best outcome for the future.

So here are some quick SEO tips, that will help you in this difficult time.

1. Reviewing and Updating Meta Tags

In simple words, Meta tags are snippets of text that describe your website page content. They don’t appear on the website frontend, but they can be seen from page source code. Meta tags are very useful and they help search engines what the page is all about.

Meta tags (Meta title & descriptions) are very important aspects to optimize your webpage in order to get better rankings on search engine result pages. This is the time you need to recheck and re-optimize your website meta title and descriptions.

2. Reviewing and Updating Heading H1 Tags

Each page (or post) can have multiple headings. Basic HTML heading tags are H1, H2, H3, H4, H5, and H6. But H1 tag is the most important heading of all. H2, H3, and other headings can be used to introduce inner sections of different (below) parts but the H1 tag should be on top which introduces the page to users. So checking and updating all your heading H1 tags is not a bad idea.

3. Fix Internal Broken Links

A broken link (or dead link) is a hyperlink on your web page that no longer exists. In other words, It’s a page that doesn’t work and shows 404 pages not found an error.

Here are some quick reasons why broken links don’t work:

• The destination page URL is permanently changed or the page no longer exists.
• Incorrect URL entered by the user.
• User access is restricted due to website firewall software.

4. Check for Bad Backlinks

A bad backlink (or harmful backlink) comes from an untrusted website. These types of websites are either penalized by Google OR are violating Google’s webmaster guidelines.

It’s always a good idea to perform a quick and regular website audit to check for these backlinks as they also harm your website rankings on google search pages. Here are some quick tips, if you want to be safe from these backlinks :

• Briefly check your website’s SEO metrics from inside and out
• Look at your content publishing timing
• Check if the website is penalized by Google or not
• Check website indexing (and traffic sources)
• Monitor your backlinks
• Analyze domain authority

5. Boost Your Website Loading Speed

The world moves fast. Nowadays people don’t want to wait, either it’s waiting for their new haircut to get cut at the salon OR getting information from a website. Website speed is one of the most important aspects of SEO.

Based on recent research, more than 83% of website users expect a page (or post) to load in under 3 seconds. If the website is taking more time to load, it will increase their chance to abandon the page.

Not only users, but Google also hates a slow-loading website. As a matter of fact, a slow website decreases website sales and conversion and it also increases the website bounce rate, which is bad for website ranking on the search engines. So, here are some quick tips for you to increase your website loading speed.

• Compress Website JS and CSS
• Optimize (and Compress) Website Images
• Enable GZIP Compression
• Boost Server Loading Time (Use Fast Hosting Platform)
• Optimize and Cleanup Your Website Database Regularly.
• Use a CDN (Content Delivery Network)
• Use Lightweight Theme & Plugins
• Enable Browser Caching
• Use Image Lazy Loading
• Update Your Server PHP Version

6. Update Your Website Sitemap & Robots.txt Files

In simple words, A Sitemap is a file used to display all your website pages URL in a single file. A Sitemap contains URLs and links related to your website pages, posts (articles), videos, or custom links. This is all done to help the search engines to easily crawl your website page easily.

In the SEO world, updating and reviewing sitemaps regularly is a very important task. You can find your sitemap.xml file by going to:

– www.yourwebsite.com/sitemap.xml

On the other hand, A robots.txt file is a file that tells search engines which pages (or part) of your website should be crawled and which are not. Robots.txt file is another important file of a website, which gives you the power to hide your sensitive website pages from search engines like /wp-admin/, /cart/, /scripts/, /cgi-bin/ etc.

You can find your robots.txt file by going to :

– www.yourwebsite.com/robotx.txt

7. Don’t Neglect SSL Certificate

SSL stands for secure sockets layer. As the name suggests, it adds an additional layer of safety that protects the user’s sensitive information just like credit card/ debit card details, email address and password details, and other personal data. A valid SSL certificate is also beneficial for website rankings on search engines. It helps to boost your website SEO.

Not only this, but a secure platform also enhances user experience and builds trust. SSL certificate is very important in e-commerce websites also. They encrypted the user’s sensitive information in a secure way and then direct the data to the server. Which makes it very hard for hackers to break this secure layer and steal the data.

Other Small (But Vital Methods) You Should Try :

• Use short and descriptive page URLs
• Use relevant internal and external links
• Remove all 404 broken links
• Use “alt” tags in your website images
• Add schema markup to enhance SERP visibility
• Find and fix google crawling errors
• Fix duplicate and copied content
• Analysis of your website traffic on Google analytics
• Fix Google search console errors
• Make it mobile-friendly

Conclusion

Ultimately every business is suffering now and is now finding an alternative way to handle this situation. All these tasks were important before the coronavirus (COVID-19), but especially now they are more compulsory. We hope that these techniques help you in the upcoming months.

Get your free SEO audit now!

The post Quick Wins To Improve Your SEO During Coronavirus Crisis appeared first on Webvizion Global.

Not just only from a health viewpoint but from the economic viewpoint also the coronavirus (COVID-19) crisis poses a threat for all web creators. Thousands and thousands of people are confined to work from home. We’re locked in our homes, we can’t go to movies, can’t eat at our favorite restaurants. The world’s economy is surely undergoing challenging times.

The coronavirus pandemic is also harming online and offline businesses which includes manufacturing business, online retail business, accounting, service business, and IT support.

With that in mind, let’s have a look at some smart ways which can be helpful for you to adjust your web strategy during the corona crisis.

#1. Keep in Touch With Your Past Clients

As we all know, the “regular” ways to meet new clients are blocked, so we (we creators) need to explore alternative ways to save the business from going into the pit. The best solution is to connect with past clients.

According to recent research “It’s always a better idea to invest in your existing clients instead of the new ones.” Because the success rate of selling your services to existing clients is 60-70%, whereas for the new clients it’s only 5-20%.

Here are some suggestions, you can try :

• Keep in touch with your past clients, send follow-up emails, and keep asking them if they need anything from your side.
• Send regular emails to your existing clients and ask them how their business is doing in this corona time. Even put a soft coronavirus joke or something. and then ask if there’s something you can do to help them. In simple words, you need to show some interest in your past client’s business.
• Offer some discount to your existing clients in this difficult time. “Give them the offer they can’t refuse.”

#2. Reduce The Cost Of Your Business

In this difficult time, you should find some ways to reduce the cost of your business and keep your expenses to the minimum. The global economy is undergoing challenging times, and the only thing we can do is wait for the economy to recover. So in this difficult time, we suggest you keep your business expenses to the minimum.

Just have a look at your past expenses, that 100 bucks you spend on your web template or plugin, was that really necessary, or maybe you could do that without having that.

So in simple words, if possible reduce your extra business cost. Stop hiring new employees, or you should also reduce outsourcing freelance work, till the time the global economy recovers and back to normal. So in simple words, you should adopt a cost-conscious approach for your business.

#3. Start Learning New Skills Which Are in Demand During The Difficult Time

Since the workload is normal during coronavirus time, You should invest your time in learning new skills. Improve your knowledge and focus on trending skills that are in high demand. Skills that your clients are looking for and that can help your clients to achieve their business goals.

It could be Digital marketing, Social media marketing, UX design, Video production, Affiliate marketing, Sales & e-commerce, and Conversion rate optimization.

In simple words, if you want your business to survive in this difficult time, your business should focus on 2020’s trending skills and services.

Encouraging Words of Advice

Just stay safe and positive! The world knows that this is a very difficult time, and it is very important to stay positive. We believe that the global economy will recover as fast as possible. It’s not going to be easy. We can only hope to come out of the danger very soon. All we have to do is to calm down and wait for the good days to come!

Get your free SEO audit now!

The post Smart Ways To Adjust Your Web Strategy During The Coronavirus Crisis appeared first on Webvizion Global.