The coronavirus disease is not only harming people’s health but it’s also impacting a very large number of businesses around the world.

With that in mind, Let’s have a quick look at some smart ways to defend your business.

Go Digital Today

It’s Corona Time!

The global economy is undergoing challenging times. Small or large, every type of business is have been impacted by this disease right now. Thousands and thousands of offline businesses are anxious about it. But there’s is still hope.

The only solution we can recommend to you is “Going digital”. Yes, if you want to survive in this difficult time you should take your business online.

Online business plays a key role here. You should start showcasing/selling your products or service online. Get a website or an inline store.

If you are planning to start a retail or wholesale business, the only effective option you have is to promote your products and services online by creating an e-commerce store/website.

If your clients are going online then why not your business. There are many benefits of online business. You will be connected with your existing customers and you will attract more new customers. Not only this you will also get a chance to worldwide market your business.

Digital Visibility

After getting a website, it is important to get your website to be seen by your potential clients. The best way to do this is by Organic SEO and low-cost Ad Campaigns.

Some of the main benefits of digital visibility are :

– It provides you the ability to reach a global marketplace
– It provides you the ability to interact with your prospects
– You can reach an enormous audience
– You can do smart business by saving more money and reaching to more online customers
– It provides higher conversion rates and establishes your brand reputation
– Better ROI for the investment

There are two great methods for improving your digital visibility. One is SEO and the second is PPC (pay-per-click) campaigns.

SEO: SEO is a traditional keystone marketing strategy to optimize your website content so that it gets a better and higher position in SERP (search engine result pages). It is more efficient and brings organic traffic to your website.

PPC: On the other end, PPC is a pay-per-click marketing campaign in which the advertiser companies choose their banner ads design, layout, marketing budget, keywords, etc. and they are good to go. PPC brings faster results than SEO.

You can read more here: PPC VS SEO

Retain Existing Client Base

During the coronavirus outbreak, it’s the 3rd and very crucial method. Retaining your customers is as important as marketing your online business.

– Give your customers an incentive to come back.
– Initiate using automated & marketing emails to let clients know that you are still operating.
– Start low-cost tactical Social Engagements and Campaign on various platforms.
– Promote your gift cards and offer them some more discounts.
– Connect with your existing clients on social media and start the conversation.

Measure The Results

The world knows that it’s a difficult time and it’s very important to stay positive. The global economy will again recover as fast as possible, till then we all need to be calm. The last and final piece of advice is to measure your results.

It is important to manage and measure marketing spending and set up goals. Marketing goals are very important at this time, and they are a crucial part of the marketing strategy. Without properly defined goals and strategies, a business will struggle to achieve its goals.

A cut in digital and marketing activity may seem to be a short-term solution but it is sure to have long-term repercussions.

Yes, we all know that we will come out of the danger very soon, but for now, we need to just “Keep going”.

Here are some quick recap in points :

– Go digital today
– Boost your digital presence
– Target global customers
– Retain existing clients
– Build brand awareness and brand value
– Measure your Results

Get your free SEO audit now!

The post 4 Cost Effective Digital Techniques During Covid-19 appeared first on Webvizion Global.

It’s only three months into 2020 and Coronavirus has distorted all aspects of life. The global economy is surely undergoing challenging times. People are confined to work from home, they can’t go outside, they can’t eat outside in their favorite restaurants, so ultimately this disease is making a huge impact on every person’s life.

Not only this thousands and thousands of online and offline businesses are also anxious about it. The economy is going down, people are confused.

Business owners are trying every possible way to overcome this situation. If you ask us, what’s the best possible way to handle this situation, then we will say it’s nothing better than rechecking your SEO strategies and planning for the best outcome for the future.

So here are some quick SEO tips, that will help you in this difficult time.

1. Reviewing and Updating Meta Tags

In simple words, Meta tags are snippets of text that describe your website page content. They don’t appear on the website frontend, but they can be seen from page source code. Meta tags are very useful and they help search engines what the page is all about.

Meta tags (Meta title & descriptions) are very important aspects to optimize your webpage in order to get better rankings on search engine result pages. This is the time you need to recheck and re-optimize your website meta title and descriptions.

2. Reviewing and Updating Heading H1 Tags

Each page (or post) can have multiple headings. Basic HTML heading tags are H1, H2, H3, H4, H5, and H6. But H1 tag is the most important heading of all. H2, H3, and other headings can be used to introduce inner sections of different (below) parts but the H1 tag should be on top which introduces the page to users. So checking and updating all your heading H1 tags is not a bad idea.

3. Fix Internal Broken Links

A broken link (or dead link) is a hyperlink on your web page that no longer exists. In other words, It’s a page that doesn’t work and shows 404 pages not found an error.

Here are some quick reasons why broken links don’t work:

• The destination page URL is permanently changed or the page no longer exists.
• Incorrect URL entered by the user.
• User access is restricted due to website firewall software.

4. Check for Bad Backlinks

A bad backlink (or harmful backlink) comes from an untrusted website. These types of websites are either penalized by Google OR are violating Google’s webmaster guidelines.

It’s always a good idea to perform a quick and regular website audit to check for these backlinks as they also harm your website rankings on google search pages. Here are some quick tips, if you want to be safe from these backlinks :

• Briefly check your website’s SEO metrics from inside and out
• Look at your content publishing timing
• Check if the website is penalized by Google or not
• Check website indexing (and traffic sources)
• Monitor your backlinks
• Analyze domain authority

5. Boost Your Website Loading Speed

The world moves fast. Nowadays people don’t want to wait, either it’s waiting for their new haircut to get cut at the salon OR getting information from a website. Website speed is one of the most important aspects of SEO.

Based on recent research, more than 83% of website users expect a page (or post) to load in under 3 seconds. If the website is taking more time to load, it will increase their chance to abandon the page.

Not only users, but Google also hates a slow-loading website. As a matter of fact, a slow website decreases website sales and conversion and it also increases the website bounce rate, which is bad for website ranking on the search engines. So, here are some quick tips for you to increase your website loading speed.

• Compress Website JS and CSS
• Optimize (and Compress) Website Images
• Enable GZIP Compression
• Boost Server Loading Time (Use Fast Hosting Platform)
• Optimize and Cleanup Your Website Database Regularly.
• Use a CDN (Content Delivery Network)
• Use Lightweight Theme & Plugins
• Enable Browser Caching
• Use Image Lazy Loading
• Update Your Server PHP Version

6. Update Your Website Sitemap & Robots.txt Files

In simple words, A Sitemap is a file used to display all your website pages URL in a single file. A Sitemap contains URLs and links related to your website pages, posts (articles), videos, or custom links. This is all done to help the search engines to easily crawl your website page easily.

In the SEO world, updating and reviewing sitemaps regularly is a very important task. You can find your sitemap.xml file by going to:

– www.yourwebsite.com/sitemap.xml

On the other hand, A robots.txt file is a file that tells search engines which pages (or part) of your website should be crawled and which are not. Robots.txt file is another important file of a website, which gives you the power to hide your sensitive website pages from search engines like /wp-admin/, /cart/, /scripts/, /cgi-bin/ etc.

You can find your robots.txt file by going to :

– www.yourwebsite.com/robotx.txt

7. Don’t Neglect SSL Certificate

SSL stands for secure sockets layer. As the name suggests, it adds an additional layer of safety that protects the user’s sensitive information just like credit card/ debit card details, email address and password details, and other personal data. A valid SSL certificate is also beneficial for website rankings on search engines. It helps to boost your website SEO.

Not only this, but a secure platform also enhances user experience and builds trust. SSL certificate is very important in e-commerce websites also. They encrypted the user’s sensitive information in a secure way and then direct the data to the server. Which makes it very hard for hackers to break this secure layer and steal the data.

Other Small (But Vital Methods) You Should Try :

• Use short and descriptive page URLs
• Use relevant internal and external links
• Remove all 404 broken links
• Use “alt” tags in your website images
• Add schema markup to enhance SERP visibility
• Find and fix google crawling errors
• Fix duplicate and copied content
• Analysis of your website traffic on Google analytics
• Fix Google search console errors
• Make it mobile-friendly

Conclusion

Ultimately every business is suffering now and is now finding an alternative way to handle this situation. All these tasks were important before the coronavirus (COVID-19), but especially now they are more compulsory. We hope that these techniques help you in the upcoming months.

Get your free SEO audit now!

The post Quick Wins To Improve Your SEO During Coronavirus Crisis appeared first on Webvizion Global.

It’s Corona Time!

Not only you but the whole world is also disturbed right now. Everyone is facing a very serious challenge with this spread, but there’s is still hope.

All types of businesses have been impacted by this virus whether it’s manufacturing business, service business, online retailing, freelancing, accounting, OR IT support. Everyone is giving his 100% to save his business from going into the pit.

So, here are 5 digital marketing ideas you can try during the Coronavirus crisis :

1. Use The Power Of Social Media Marketing

We’re dealing with the worst disease, and people are spending more time online now than ever.

Everyone is locked in his home. Our kids can’t go to school. Restaurants are like ghost towns. We can’t go to the movies. This is surely the time we all need to be more sensitive but it’s also a good time for your brand to stand out during a difficult time. This is exactly the best time when you should use the power of social media marketing.

Thousands of thousands of people are on social media, so it’s the best time to connect with your customers during a critical moment. People are glued to social media right now. Engaging with social media influencers is a good idea so that they can spread the word for you.

Another good idea is to double your social media marketing efforts, just because the average time spent on social media is increasing every day.

2. Search Engine Optimization (SEO)

For those who are not familiar with the word SEO. It is a process that can help your website to appear on top rankings on google search results. Many of you know that it is the time when some of your competitors pause their SEO efforts, just because of low inquiries.

So this critical situation might be a good time for your business to jump ahead in SEO rankings at a faster pace.

3. Email Marketing is a Great Move Right Now

Whether you’re B2B or B2C, email marketing is a highly effective digital marketing strategy. It’s a great way to connect with your customers. You’re marketing emails convert prospects into customers, and customers into loyal fans.

So take benefit of the fact that lots of people are at their home and you have a chance to engage them through email campaigns. If you don’t have a proper plan for your email marketing, then guess what, this is the best time to create a robust content marketing strategy.

4. Don’t Pause All Your Pay-Per-Click (PPC) Advertising

When business slows and business owners receive fewer inquiries, then it’s a common reaction for owners to stop all PPC campaigns and advertising (Digital Marketing)efforts. They think why spend lots of money on these advertising campaigns when there’s no business and customers aren’t interested to buy services, right? Wrong! With thousands of thousands of people at home in front of their computer screens, it’s a good opportunity for your business to use PPC marketing to connect with some online customers.

We’ll not recommend you to completely stop all your advertising campaigns right now, as Google keeps your brand relevant and in front of your business competitors.

5. Start Working on Local SEO

The Coronavirus outbreak should fade in the coming weeks (Or months) just as it has in China. That’s when normality returns and people’s money spending habits will be normal. Then customers will start looking for services close to their homes. They will start searching for nearby destinations for products and services. So it is very important to start focusing on local SEO strategies from now.

Here are some advantages of continuing marketing efforts during the Coronavirus crisis

• It will keep you ahead of your competitors.
• Build relationships with your potential customers
• Focus more on your target audience
• It will increase the chances for your business to bounce back after corona time.

Get your free SEO audit now!

The post 5 Digital Marketing Ideas During The Coronavirus (COVID-19) appeared first on Webvizion Global.

Not just only from a health viewpoint but from the economic viewpoint also the coronavirus (COVID-19) crisis poses a threat for all web creators. Thousands and thousands of people are confined to work from home. We’re locked in our homes, we can’t go to movies, can’t eat at our favorite restaurants. The world’s economy is surely undergoing challenging times.

The coronavirus pandemic is also harming online and offline businesses which includes manufacturing business, online retail business, accounting, service business, and IT support.

With that in mind, let’s have a look at some smart ways which can be helpful for you to adjust your web strategy during the corona crisis.

#1. Keep in Touch With Your Past Clients

As we all know, the “regular” ways to meet new clients are blocked, so we (we creators) need to explore alternative ways to save the business from going into the pit. The best solution is to connect with past clients.

According to recent research “It’s always a better idea to invest in your existing clients instead of the new ones.” Because the success rate of selling your services to existing clients is 60-70%, whereas for the new clients it’s only 5-20%.

Here are some suggestions, you can try :

• Keep in touch with your past clients, send follow-up emails, and keep asking them if they need anything from your side.
• Send regular emails to your existing clients and ask them how their business is doing in this corona time. Even put a soft coronavirus joke or something. and then ask if there’s something you can do to help them. In simple words, you need to show some interest in your past client’s business.
• Offer some discount to your existing clients in this difficult time. “Give them the offer they can’t refuse.”

#2. Reduce The Cost Of Your Business

In this difficult time, you should find some ways to reduce the cost of your business and keep your expenses to the minimum. The global economy is undergoing challenging times, and the only thing we can do is wait for the economy to recover. So in this difficult time, we suggest you keep your business expenses to the minimum.

Just have a look at your past expenses, that 100 bucks you spend on your web template or plugin, was that really necessary, or maybe you could do that without having that.

So in simple words, if possible reduce your extra business cost. Stop hiring new employees, or you should also reduce outsourcing freelance work, till the time the global economy recovers and back to normal. So in simple words, you should adopt a cost-conscious approach for your business.

#3. Start Learning New Skills Which Are in Demand During The Difficult Time

Since the workload is normal during coronavirus time, You should invest your time in learning new skills. Improve your knowledge and focus on trending skills that are in high demand. Skills that your clients are looking for and that can help your clients to achieve their business goals.

It could be Digital marketing, Social media marketing, UX design, Video production, Affiliate marketing, Sales & e-commerce, and Conversion rate optimization.

In simple words, if you want your business to survive in this difficult time, your business should focus on 2020’s trending skills and services.

Encouraging Words of Advice

Just stay safe and positive! The world knows that this is a very difficult time, and it is very important to stay positive. We believe that the global economy will recover as fast as possible. It’s not going to be easy. We can only hope to come out of the danger very soon. All we have to do is to calm down and wait for the good days to come!

Get your free SEO audit now!

The post Smart Ways To Adjust Your Web Strategy During The Coronavirus Crisis appeared first on Webvizion Global.