Based on recent research, an average shopping cart abandonment rate is more than 68% across the web. This means that business owners are missing out on a huge chunk of potential sales.

Cart abandonment is the biggest challenge businesses are facing now. Let’s understand this with a simple and clean example. Someone visits your website, checks your online products, adds the product to the cart, and gets as far as the checkout page, and then suddenly after being distracted by one thing or another, decides to abandon the site. it’s hurtful, right.

So in simple words, cart abandonment is a process in which a shopper leaves the website without actually finishing the checkout page process.

Thousands of thousands of online businesses are suffering from this and losing their money. Here are 5 reasons why website visitors are abandoning your website.

1. Expensive shipping rate

This is the most annoying thing when someone needs to buy an item online. Hundreds of people can’t make it to the checkout process just because the shipping cost is much higher than what they expected. Lots of customers are fine with the actual cost of the item, but when they suddenly see the shipping price on the cart page, they change their minds. Therefore they get diverted to other eCommerce sites to search for the same product with less shipping cost.

If this is the case with you, here is the solution. The first and obvious thing is to reduce your product shipping cost. OR you can try some grouping products in which you can offer them “free-shipping” options with multiple products purchased.

2. Force them to create an account

More than 22% of customers abandon an eCommerce website just because they are required to create an account. Seriously, why force them to register an account? If they like your brand value and your products ( & services) they will not get hesitated to re-visit your website in the future.

Creating an account is truly a very big commitment that takes too much time and lots of online customers don’t want to invest their time and energy doing this. So always keep it simple and offer them a guest checkout option instead.

3. No Payment Security

This is another headache for customers, more than 15% of customers abandon a site due to payment security doubts. Most of the users are aware of hacking, cyber-attacks, stolen card information process, etc.

Here are some suggestions for you.

– Install a valid SSL certificate. Yes, sometimes green padlock is the no. 1 thing a buyer sees on the website. So it is very important to install an SSL on an e-commerce website.

SSL stands for secure socket layer. It is an encryption-based internet security protocol that encrypts a user’s sensitive data just like credit card details, account login details, social security numbers, authentication information, etc.

– Installing a secured sign image (or banner) does also helps. for example “We understand your privacy, and your information is 100% secure.”

4. Complicated checkout page

For an eCommerce website, a checkout page is the most crucial page of the entire website. This is the page that mostly defines whether you’ll earn some benefits or not. So it is very important to simplify this page. Here are some recommendations :

– Try one-page checkout (less & useful options)
– Make it user-friendly
– Mobile optimization is very important
– Simplified shipping & taxes options
– Keep the form options shorter
– No surprise charges

5. Lack of payment options

Don’t depend on PayPal only, give your customers some more mode of payment options. Hundreds of customers abandon the carts just because the eCommerce website doesn’t provide them options to checkout with their favorite payment gateway. There are several different methods that people use to buy online items.

So, it’s always a good idea to provide them with a good number of options to make the transaction. Lots of businesses only have a “Buy with PayPal” option, but the reality is some of the customers do not have a PayPal account neither few of them want to make one. So it’s a smart idea to provide them the option to make the transaction using credit cards.

If you are concerned about the cart abandonment rate, we recommend you implement all these methods in your shopping store. If you have any e-commerce projects in mind, book a call.

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• Tailored E-Commerce Websites: We’ll design a unique online store that mirrors your brand identity and appeals to your target market.
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The post Top 5 Reasons Your Ecommerce Website Visitor Are Abandoning Orders appeared first on Webvizion Global.

Here you check and read 10 Smart Tricks to Reduce Cart Abandonment.

Imagine it’s a Sunday and you are sitting on a couch, scrolling through Facebook, with a coffee mug in your hand. You’re enjoying liking your friend’s pics on Facebook and suddenly an advert pops up, that says there’s a discount on your favorite iPhone case. You got excited and said “That’s so cool!”

You click on the ad, go to that website, and come to the checkout page to purchase the item. Unfortunately, in the middle of the checkout, you receive a phone call from your friend asking to go out. then you take the last sip of coffee. and you’re already out.

What about your favorite iPhone case ??

What is Cart Abandonment & Why It Happens?

Cart Abandonment is a process in which shoppers add an item to a website shopping cart, go to the checkout page, but leave it without finishing the transaction.

According to a report, the average cart abandonment rate is 69.89%. This means only 30% of shoppers complete the whole transaction. that’s strange, isn’t it

Okay, before discussing the solutions for this, let’s know first why this happens. let’s take a look at the statistics from Statista:

Now, as you can see there is a variety of reasons why people left the checkout page, such as bad site navigation, expensive shipping rate, no free shipping, long website process, etc.

Now let’s discuss the solutions.

#1. Offer guest checkout options

Some websites force customers to create an account before showing them the final checkout page. This is one of the biggest mistakes that increase a site’s cart abandonment.

Approx. 14% of shoppers, abandon the cart if it forces them to create an account. Customers hate to fill out registration forms. they don’t like to provide their personal/professional details before buying an item.

By offering a guest checkout option, you are reducing the risk of cart abandonment.

#2. Simplify your website checkout page

Customers often get irritated during the checkout process, if there are lots of steps to follow and make the final transaction. they want a quick and simple checkout page.

Customers want an item quickly. So make sure to simplify the checkout process. Simplify means :

• Customers choose an item
• Add it to the cart
• Go to the checkout page
• Choose shipping type
• Choose payment type
• And make the payment.

That’s it.

Remember, don’t make customers upset during the checkout process.

#3. Add Multiple product images

Visual appearance is very important, especially in an e-commerce website. your site design, product images, infographics, and other website images should look good. as they play an important role.

Your website images, as well as your product images, should be well-represented. al make sure to put multiple images for every single product of your website.

It’s important to show a product from each angle. also showing a product image in the checkout process can also be a good choice.

#4. Make your e-commerce website mobile-friendly

Each year more and more people make their purchases of mobile devices. According to Statista, this trend will not stop and will be going up in upcoming years.

It’s estimated that by 2021, over 70% of all online purchases will be done on mobile.

So it means if your website isn’t mobile-optimized, then you’re losing sales. Not everyone has time to open their laptop or desktop to make the purchase, they purchase on the go.

It also plays an important role in driving high-quality traffic for your business.

Need a Mobile-friendly E-commerce store, Contact us!

#5. Offer Free Shipping Options

This is the top reason for cart abandonment. Customers don’t want to pay some extra shipping amount for an item they want to purchase.

When they see the price is in their budget, it’s okay, but when they go for it and suddenly see the total cost of a product including shipping is very high, they feel fooled.

This reduces their trust in the company. To prevent this issue, offer a free shipping option for each product. This means you can disclose the total cost of a product at the very beginning.

#6. Show Security Badges on your Website

Today, lots of shoppers are afraid, that if their card information will get stolen. So that’s why some of the users don’t enter their card details on unrecognized websites.

Including security, a badge is proven to help instill confidence. and it also helps in reducing cart abandonment.

Have a look at the statistics of badges consumers trusted the more :

#7. Use Well-Designed Exit Intent Popups

Imagine, a user comes to your website, browses some of the products, selects a favorite product, and adds it to the cart but eventually, decides not to make the purchase and leaves the website.

Suddenly, an attractive popup window appears, which informs him that he will get a 20 % discount on the same product. Now you think he will leave the site OR he will make the purchase. Yes, maximum chances are he will buy the product with a 20% awesome discount.

That’s the power of exit-intent popups. They will provide some eye-catching discounts to the customers with a strong call to action “Special offer”. which encourages them to complete the transaction.

#8. Optimize Website Page Loading Time

Yes, Slow-loading websites do have more cart abandonment as compared to fast-loading websites. According to Visual Website Optimizer, E-commerce website sales drop 7% for every one-second delay in page loading time.

On average 65% of a website’s weight consists of images. So make sure to optimize all your website images. Images are the main reason for slow-loading websites. Check out this article “Why you should optimize your website images?“.

Besides images, you should also compress/combine your website JS, and CSS. If you are using WordPress, then you can also use some powerful caching plugins for your website, like :

• WP Fastest Cache
• W3 Total Cache
• WP Super Cache

Shoppers love a fast-loading website and they love to purchase an item from a fast-loading website. It also increases their trust in the website.

#9. Offer Multiple Payment Options & Add a Currency Converter

Every online shopper wants multiple choices in terms of shipping options, payment options, etc. In the 7th point, we will discuss why you should offer a variety of payment options to a shopper.

Some people prefer PayPal some prefer their Visa, or Mastercard to pay. you should provide them with payment gateway options if you hate cart abandonment.

So, add as many payment providers to your website and they (online shoppers) will choose their favorite one. it will make them comfortable during the checkout process.

#10. Offer a Live Chat Option

Your shoppers may have some questions and technical issues about your product/service. Hesitation is the mortal enemy of e-commerce store retailers.

If they want to chat with someone about the product quality then what they will do? they will not go to the “Contact” page and call you before buying an item, right? Instead,d they can chat with someone quickly so you can provide them with a Live Chat Option. A live chat option will solve all the issues they are facing before buying a product.

The live chat option service is very effective in keeping the customer satisfied so that they can complete the transaction.

Ready to revolutionize your online store? Dive into the expertise provided by Webvizion Global! Contact Us.

Schedule a free consultation Call

The post 10 Smart Tricks to Reduce Cart Abandonment (That Actually Works) appeared first on Webvizion Global.