An SEO audit is a comprehensive analysis of a website’s performance in search engine rankings. It evaluates various aspects like on-page optimization, technical elements, content quality, and backlink profile.
The frequency of SEO audits can vary depending on factors like the size of your website, the level of competition in your industry, and any recent significant changes to your website. Generally, it’s recommended to conduct an SEO audit at least once every six months to ensure your website remains optimized and competitive in the ever-changing digital landscape.
An SEO audit for businesses covers a range of critical elements including on-page optimization (such as meta tags, content quality, and keyword usage), technical SEO (including site speed, mobile-friendliness, and indexability), backlink analysis, content evaluation, and competitor analysis.