What Is Website Audit & Why Is It So Important?

Website audit benefits a business aiming to increase its online brand value and online presence.

A website audit is very important to help you get better search engine ranking, more traffic, and business sales.

The online world is changing very fast. You should keep your website updated so that your business doesn’t leave behind.

What is a website audit?

A website audit is a ‘website analysis process which is done to identify (improve) any shortcomings from the website. In the website audit process, a “Tester” tests the full website including forms, duplicate content, old plugins, image quality, website ranking, and quality of a website.

The Importance of Website Audit

  • A website audit can help you find the errors on your website.
  • A traffic report can provide you with insight into your website’s search ranking and bounce rates.
  • A completed website audit also provides a list of broken links and duplicate content from the website.
  • HTML and CSS errors are also corrected in this process.
  • Website response time and loading time are also reviewed during this process.
  • Website meta title, descriptions, and other important On-page SEO factors are also reviewed in this.
  • Conversion Rate Optimization Audit provides a detailed report on how to convert website traffic and increase leads.
  • A social media audit analyzes which channel performs best. Content channels include tools like video, infographics, and articles.
  • A website security audit identifies vulnerabilities from your website. It is very important to keep your website secure and for applying all the latest security patches.
  • Competitor Website Audit is very beneficial for your business growth.

Conclusion

If you want to be in the competition then make sure to update your online brand every week/month.

It helps your site grow in terms of traffic, website sales, search engine rankings, and eventually, it will increase your return on your investment(ROI).

 

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A British National currently based in Dubai & London, Amit brings on board over 15 years of international experience in business development, marketing, E-commerce, and strategy.