Our daily lives are significantly impacted by social media trends in 2023. We often use social media, and it has become a part of our everyday routines. Some of us are so dependent on it that we check our social media feeds first thing in the morning.

Due to the social media addiction of consumers, businesses and marketers swarm to social media platforms to interact with their target audiences. However, there is fierce rivalry on this sizable forum for sharing ideas.

Without a solid social media marketing strategy, it may be difficult for you to stand out from your rivals. Any social media marketing business will follow several techniques, one of which is keeping up with social media trends.

Here are some significant social media trends for 2023 that you need to be aware of in the interim.

1. Social Commerce Will Expand More

Social media sites like Facebook and Instagram are already being used by brands to market their goods. Purchasing goods directly from social media sites will be easier in 2023.

Social media networks are constantly changing to enable direct purchases, including making shoppable posts. These platforms will be used by brands and marketers to attract new users to social media sites and, more crucially, to boost their earnings.

Therefore, even if your social media strategy is only for well-known products, you must consider this.

2. Reaching New Audiences Will be the Primary Goal

Reaching new markets and enhancing customer service will be the primary objectives of the majority of marketers in 2023. Prior to now, the company’s major objectives have been to boost sales and promote its best-selling products.


Therefore, you need to change your focus from using these platforms only for advertising to leveraging social media to build stronger relationships with your audiences.

3. Video Content Will Dominate

The most interesting type of material on social media sites is video, and this trend will continue.

In 2023, video content will make up 82% of all online material, according to Cisco study. It’s time to start producing video content if you aren’t already, and to incorporate it into your content plan.

Long-form content has lost its relevance, and short stories are now more accessible to readers. To increase audience views and interaction, Instagram, for instance, launched reels.

4. Paid Advertising Will be a Necessity

More than 40% of respondents said they had lost organic reach and that bought advertisements had helped them stand out, according to Hootsuite’s 2023 Trends poll.


As a result, you must incorporate paid advertising into your social media marketing plan. The next step in the approach is to enlist the assistance of a social media marketing company to set up your paid adverts across various social media sites.

5. Augmented Reality (AR) Will Be in the Mainstream

In the near future, you’ll notice an increase in the utilization of virtual reality and augmented reality across various social media platforms.

More interesting material will be required as social media platforms expand, which these technologies will enable. Instagram and Snapchat are two social networking sites that use augmented reality filters.

To enhance the visual content provided on social media, these are introduced. By enhancing reality with digital features, augmented reality alters how objects seem in the actual world. Users are interacting with this new technology and finding the material to be intriguing.

For its photo filters, Instagram, for instance, offers augmented reality. By donning sunglasses or bunny ears, you can add makeup to your face with these filters.

The usage of augmented reality has the potential to provide more user-friendly material, and this technology is anticipated to advance soon.

6. Social Media for Customer Service

Sharing photos, and videos, and connecting to social networks were the traditional methods of using social media. But those times are long gone, and there is much more to do on social networking sites now.

Social networking platforms are being used for shopping, discovering new products, and—most significantly—as a medium for customer support.


These platforms are being used by numerous brands and companies to provide customer care. As businesses realized that this is the simplest approach to tracking consumer feedback and providing them with customer service, this change gradually took place.

In the unlikely event that consumers ask questions on social media and brands immediately answer to them there. Today, it serves as a key avenue for brands to offer customer care.

7. User-generated Content Will be Popular

The practice of brands promoting user-generated content is not new, but it is expected to gain traction in the near future. User-generated content is being used by more and more marketers, who publish it to their feeds.

For their social media platforms, certain companies, like Airbnb, for instance, fully rely on user-generated content.

No matter how well-known your brand is, UGC must have a home. User-generated content is available for free and is regarded as being more genuine. Utilizing these materials will increase your brand’s credibility and enhance its reputation.

8. Local Targeting Will Prevail More

Similar to local SEO, this is for local businesses seeking more organic traffic, and local targeting targets social media users.

Many companies utilize location-based targeting to connect with customers who are in a certain area. By adding a geotag to their posts and stories, brands may reach local audiences. Simply by including a location in your message, you can get the attention of users in the area.


For instance, the “boost post” option on Facebook asks you to specify the area you want to target. The users there will be able to see your post.

Additionally, brands use this targeting function to increase the number of attendees at their online events.


By following these trends, you can keep your business one step ahead of the pack. It’s critical to remember that social media is a dynamic and intensely competitive environment. Your brand may no longer benefit from what was effective in the past. You must therefore stay current with these advancements and incorporate them into your social media marketing plan.


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A British National currently based in Dubai & London, Amit brings on board over 15 years of international experience in business development, marketing, E-commerce, and strategy.