From chatbots to self-driving automobiles, technology and marketing have come a long way. Artificial intelligence has comfortably crept into our daily lives, with AI applications continually and conveniently expanding. AI algorithms are improving and becoming faster, allowing AI products to become more mature and efficient. As a result, it is almost certain that AI will become a crucial component of future digital marketing.

However, AI has had a big impact on the marketing industry in addition to transforming technology. It has altered our perception of the digital environment. And as a result of these changes, consumer expectations have risen. AI has paved the road for organizations to solve their every digital problem.

Furthermore, AI aims to reduce the amount of time, money, and energy that firms spend on resources. So, how is AI transforming the landscape of digital marketing, and how does it relate to marketing? All of these answers will be found in this blog, so keep reading.

AI and Digital Marketing

Smart robots will actively participate in business in the future. Marketing experts were previously unwilling to include AI tactics into their marketing. However, as large brands such as Amazon and Alibaba effectively integrated AI into their marketing tactics, the world’s perspective shifted.

Alibaba, for example, included a fashion AI store that optimized the fashion retail experience for customers. They used AI to increase user engagement and revenues.

As a result, AI in digital marketing can be more beneficial and convenient than ever before. However, some marketers remain skeptical about the use of AI in digital marketing. If you are one of them, keep reading to learn more about AI in marketing.

AI’s Advantages in Digital Marketing

By merging realistic data analysis and giving the ability to adapt dynamic input, AI is transforming the face of digital marketing. Marketers and brands can save time and money by using automated digital marketing services.

Let’s look at some more benefits of AI in digital marketing.

1. AI can be used for personalized content development

Companies can use AI to develop customised content for their target clients by shouting out their names. Previously, the call-out was generic, but it has progressed by sending individualized emails and reminders.


Many brands and businesses have embraced personalized content. The eCommerce store benefits the most from this functionality because they can now directly sell their products in personalized emails. Furthermore, there are automation methods for this, so you don’t have to go to the trouble of writing each user name by hand.

2. AI chatbots can be up all time

Many brands have implemented chatbots to make it easier to communicate with their audiences, but chatbots are ultimately AI. Many brands have grown in popularity as a result of the employment of AI chatbots, such as Facebook. Chatbots are a simple way to answer users’ questions in real-time.

However, these chatbots are not trained to answer all of the customer’s questions and only offer restricted solutions. Furthermore, these chatbots are simple to integrate into your website and applications and can offer value to your organization.

3. AI can be used to offer dynamic discounts

One of the areas where chatbots excel for the organization is dynamic costing. Discounts are the most effective way to keep a customer, and AI may be used to offer dynamic pricing to select people.


With the help of artificial intelligence, you may change the pricing of your products based on demand and sales, which can lead to an increase in sales.

For example, consider flight ticket pricing: when you check the price of a flight ticket and leave it for a few days, there will be a variation in the price based on your preferences.

Similarly, the prices of things on eCommerce websites fluctuate.

4. AI can be used to optimize advertising on social media platforms

Small businesses frequently use social media platforms to attract new consumers through advertising. You may utilize smart advertising with artificial intelligence to completely transform your social media campaign.

AI may examine customer insights and analyze client purchasing behavior. You can begin smart advertising to reach your target clients by incorporating AI into your marketing approach.

5. AI can help bring automation to marketing

AI has advanced digital marketing by incorporating AI into several software applications such as email marketing software and analytical tools. With the emergence of automation in every industry, these AI tools or software have transformed the process of digital marketing.


In order to keep ahead of the competition, any of these tools must be used. These AI tools will aid in the sending of a large number of personalized emails, SMS messages, and pop-ups, ultimately saving human resources.

6. AI can be used in Big Data Processing

When we have to manually process big amounts of data, we frequently make mistakes. Because data is just about numbers, AI can perfectly process this massive amount of data. It can also be used to manage large amounts of data, such as texts and emails, which allow marketers to reach out to their target audience.

AI can segment data, which is critical for marketers to excel and create leads swiftly.


AI has emerged as a powerful tool for marketers and has altered the marketing landscape. It has aided in the whole process, but it still has a long way to go in terms of being more efficient and convenient.

If you need help in your digital marketing endeavours, please let me know or schedule a call.


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A British National currently based in Dubai & London, Amit brings on board over 15 years of international experience in business development, marketing, E-commerce, and strategy.