What is Email Marketing, How it works & What are the Benefits

Email marketing is becoming a very important tool for every business. It is an affordable and cost-effective marketing tactic to get more clients and leads. Thousands of businesses are using it all over the world. If you haven’t started email marketing yet, now’s the time to start.

In this article we will explain what email marketing is, why is it important, what the main benefits of email marketing and how small and big brands take its help to grow their online business.

What is Email Marketing?

Email marketing is a process to connect with your customers directly through email. In simple words, You can send newsletter emails, special offers emails, promotion emails, product & service emails, and other engaging content to your email subscribers list.

According to the report, 2 times more people are likely to subscribe to your email list than connect with you on social media platforms like Facebook.

This means you can Promote Your Business Using the email marketing method.

How Does Email Marketing Work?

Connecting and promoting, that’s how it works. In simple words, connecting with your customers via email and promoting your brand is the main function of email marketing.

Now, how can you collect your customer’s email address, well you can do this in several ways.

– Ask Site Visitors:

You can build a newsletter form attach it to the website and ask customers to fill it out. In return, you can send them some useful business stuff like the latest sales coupons, insider tips, and some useful information.

– Offer a freebie:

You might get some quick subscribers if you can give them something for FREE, for example, you can offer them some free ebooks or other useful resources. The main important thing is to never buy an email list or never add someone’s email address to your subscription list without his/her permission. It might damage your brand image.

The main benefits of email marketing are:

– Increase Website Traffic

There’s no doubt email marketing can help businesses to increase their website traffic. You can create different types of emails like Newsletter emails, Coupon emails, Product advice emails, Survey emails, Promotion emails, etc. You can send these emails to your newsletter subscription list, which is a very useful method to keep your customers coming back to your site.

– Increase Conversion Rate

“More traffic” means “More clients”, and “More clients” means “More sales”. It’s a simple rule, right? If you are getting more traffic then your website sales will be automatically increased.

Email marketing can help you increase your website sales if you use it smartly. All you have to do is send effective product/service emails regularly to the right audiences.

– Return on Investment

Due to its affordability, Email marketing is still the best marketing channel that delivers the best ROI.

According to a recent report, the Return on investment (ROI) for email increased from an estimated $38 for every $1 spent.

So it is clear that email marketing is one of the most effective ways to promote your business at a low cost.

– Email marketing is cheap

There are tons of cheap and effective email marketing tools available on the internet, which can help you connect with your customers.

If you’ve just started email marketing then there are some FREE plans which might help you in the very beginning. Some of the recommended email marketing tools are:

1. Constant Contact
2. MailChimp
3. Drip
4. ConvertKit
5. AWeber

– Easy to manage and share

Managing and sharing emails is not a very hard task. From creating an email list, managing subscribers, customizing email templates, accessing the media library, scheduling emails, and tracking & reporting emails all these tasks can be done by a non-techie person.


An effective email marketing strategy might be beneficial for your business growth. So, Our Advice is you should start email marketing as soon as possible if you haven’t started it yet. It’s a small investment that can benefit your business in a longer period.

Just getting started with email marketing? We might help. Get in touch with us.

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A British National currently based in Dubai & London, Amit brings on board over 15 years of international experience in business development, marketing, E-commerce, and strategy.