If you’re looking for SEO strategies for your e-commerce website to generate visitors to your store, this blog includes a little bit of everything.
The covid-19 pandemic drove consumers to shift from offline to internet purchasing, and the result has caused consumers to shun in-store purchases. As a result, the e-commerce market has expanded in recent years and is expected to expand further in the coming years.
However, the migration of consumers to online stores has made it difficult for e-commerce enterprises to compete. While moving to your e-commerce website, you must stand out from the crowd and attract the consumer’s interest within seconds.
This is where e-commerce SEO comes in to help you get your potential clients’ attention online. Search engine optimization is one of the most effective tactics for increasing organic traffic to your website and ranking better in search engines.
Tips for E-commerce SEO
Let’s have a look at some strategies for improving the SEO of your e-commerce website.
1. Optimize your e-commerce site with keywords
The first stage in a successful eCommerce SEO strategy is to optimize the content of your e-commerce website. You must ensure that your products and web pages are optimized using keywords that your target audience is likely to look for.
For keyword research, put yourself in the shoes of your customers and consider what you might search for if you were seeking for a specific product. This allows you to quickly determine which keywords to add in your product listings.
While there are many different types of keywords that your customers may be searching for, you only need to mention the ones that are relevant to them. You may also utilize keyword research tools such as Google Keyword Planner to assist you with keyword analysis.
2. Optimize your product page for a better user experience
Following keyword research, it’s time to look for ways to improve the product pages. The most crucial component in SEO is user experience, and being at the top of the rankings necessitates including the highest quality content.
Your content should emphasize on quality by being useful and truthful to the viewer, according to Google’s EAT principle. You can improve the quality of your e-commerce website by following this principle.
3. Optimize your e-commerce site navigation and structure
Despite the fact that each e-commerce website is unique, most consumers spend 10 to 20 seconds on average on any of the e-commerce websites. And if your e-commerce site is difficult to navigate with jumbled categories, users may abandon it within a short period of time and go somewhere else. As a result, for SEO and user experience, the e-commerce site navigation and structure must be improved.
Breadcrumbs, which are used to improve site navigation, can be added. It is a type of site navigation that shows the user where they are in your site’s hierarchy without having to verify the URL.
4. Optimize your 404 error pages
Broken links can have a detrimental influence on your clients as well as SEO. It has an impact on the performance and user experience of your website. If your e-commerce site is interconnected with broken product pages and categories, you are stopping customers in their tracks since some people will stay and click on other things while others will exit your site.
With the help of a program, you can instantly uncover all of your site’s broken links. It is also quite simple to unlink and resolve the broken links. If you do not want to unlink the broken links, you can optimize a 404 error page that will direct your readers to other parts of the website.
5. Optimize your e-commerce store with HTTPS
As the owner of an e-commerce store, you collect the personal information of your customers after each purchase, which is required to ensure that all information collected is encrypted and secure.
The security of your data fosters confidence among your users. If a person browsing your e-commerce store does not feel secure, he may leave and visit a competitor’s website. Furthermore, Google has declared HTTPS as a website ranking criteria.
6. Optimize your e-commerce website speed
Google has stressed page speed as one of its ranking elements, and a fast page speed is also beneficial for connecting customers with products as soon as feasible.
As previously established, a website has only 10 to 20 seconds to captivate customers. Customers may abandon your website if it takes too long to load, harming your SEO and traffic.
As a result, it is preferable to optimize your e-commerce site to load rapidly within a few clicks, which will have an immediate impact on the performance of your page speed.
7. Optimize your e-commerce store for mobile devices
Users are now shopping online using mobile devices, and Google is crawling websites with its mobile device crawler, which means it will scan the mobile version of your website and rank it accordingly.
To enhance organic traffic, you must optimize your e-commerce website for mobile devices with varying screen widths.
It is tough for e-commerce businesses to increase organic traffic in the face of such fierce competition. However, by following the e-commerce SEO recommendations listed above, you can improve your website’s online presence and visibility in search engines.
We can assist you in developing an e-commerce site for your company. To learn more, please contact us or schedule a chat with one of our e-commerce development professionals.