Importance of SSL Certificate

If you don’t have an SSL Certificate, Google is going to flag your website.

Yes, you read it right. Google will display a ‘Not Secure’ message in the URL bar if your website doesn’t have a valid SSL Certificate.

What is SSL

Secure sockets layer (SSL) is a website security technology for establishing an encrypted link between a client and server.

SSL allows sensitive (private) information like credit/debit card numbers, websites passwords, security numbers to be transmitted securely.

Without SSL, data transfers between browsers and web servers always remain in plain text, which makes a hacker work easy to see the transmitted data.

That’s why we use SSL. SSL encrypts the transmitted data and makes your connection secure.

Why is an SSL Certificate Critical?

  • It Encrypts Sensitive Information
  • It Protects You From Cybercriminals (attackers)
  • It Builds Trust & Brand Power

Why do you need SSL

Google just loves its users and therefore, is coming up with every possible way to make them feel more secure on the internet. According to a recent announcement, earlier this year, Google will flag all unencrypted websites by the end of 2017.

So, you need to install a valid SSL Certificate to avoid any risks and warnings. If you don’t implement it as soon as possible, you will see a ‘Not Secure’ warning on visiting your site.

With Chrome version 62 being released, all websites will need a valid SSL Certificate.


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A British National currently based in Dubai & London, Amit brings on board over 15 years of international experience in business development, marketing, E-commerce, and strategy.