5 Critical E-Commerce SEO Mistakes To Avoid

The e-commerce field is very competitive. If you want to increase sales, you have to constantly come up with unique and creative ideas. Avoiding common pitfalls is equally crucial in the pursuit of success. One area that demands careful attention is E-commerce SEO Mistakes, as they can significantly impact your online visibility and hinder potential sales.

By steering clear of these errors and implementing effective SEO strategies, you can enhance your website’s ranking, attract more visitors, and ultimately boost your sales in the fiercely competitive e-commerce landscape.

Having a well-designed e-commerce website is not enough. If you want to survive in this field you should wisely use the power of SEO. But make sure you are not making any silly mistakes that can affect your website’s online presence.

In this article we’ll show you the top 10 critical e-commerce SEO mistakes that you should avoid :

Mistake 1 – Not Using SSL Certificate

SSL Certificate makes your website secure by encrypting the connection between a browser and server. Yes, all the information will be encrypted, and “The man in the middle” (hacker) can not fetch this information. Encrypting information includes Credit/Debit card details, Login credentials, and user’s personal information.

Not using a valid SSL Certificate on an e-commerce website is a critical problem. Every e-commerce website should use a valid SSL Certificate. Switching your website from HTTP to HTTPS also boosts search ranking.

Google loves encrypted websites. You can read “Importance of SSL Certificate“.

Mistake 2 – Not Using Rich Keywords in Product Title

If you are not placing important keywords in your product title then probably you are losing an opportunity to rank this product on search engine results. All your products in your e-commerce store should be well-optimized.

The best way to find useful keywords is on Amazon’s website. You can find trending keywords in any product you want. Some quick points to keep in mind :

  • Your product title tag should be 50-60 characters long.
  • Use hyphens instead of underscores in URLs.
  • No Duplicate URLs.
  • Don’t do “Keyword Stuff” in your title tags.
  • The title must describe the page content.

Mistake 3 – Blank OR Duplicate Product Description

Content is very important on any page. Not writing a unique product description is one of the biggest mistakes.

Each product in your e-commerce store should have a unique and keyword-rich description. Also copying content from another big e-commerce store (like Amazon) is not good at all.

You can write short and crisp product descriptions that your customers can understand. that’s okay. But leaving it blank is not a good idea.

Mistake 4 – Not Using Search Engine Friendly URL

Always put rich keywords in your product title tags. Focus on creating a search engine-friendly URL, so that it can surely benefit you in getting more traffic and sales. Some quick tips:

Have a clean URL:

It means to use a clean and professional URL with some good keywords. for example:

Good URL – https://www.example.com/accessories-for-man/watches
Bad URL – https://www.example.com/product/id=11?cat=5

Don’t use too many keywords in your product URL:

Good URL – https://www.example.com/women/flip-flops-slippers
Bad URL – https://www.example.com/collection/women/beautiful-women-flip-flops-puma-under-2000.html

Avoid duplicate keywords:

Don’t use the same keyword again and again. Avoid keyword duplicacy in product URLs.

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Mistake 5 – Being Dependent on PPC Only

Yes, PPC and social media ad campaigns might help drive traffic to your website. But don’t be entirely dependent on PPC only. Use proper SEO efforts also to get some organic search traffic.

Let’s have a look at these screenshots. These are the screenshots of Google’s search for the keyword phrase “buy iPhone online UK”.

5 Critical E-Commerce SEO Mistakes To Avoid

In these screenshots, Google is showing some PPC ads at the bottom of the page. above that, you will see natural search results. Yes, you will get non-lasting traffic while using the PPC ads campaign for your website. But this traffic will only last long till you’re using the ads campaign. When you stop using these campaigns your traffic will be gone.

It’s not like using PPC ads is bad, but it depends. The idea here is to use PPC ads along with proper SEO efforts.

Final Analysis

There are some more SEO mistakes that you should avoid in an e-commerce store like:

  • No Schema markup
  • Not having a blog
  • Not promoting products on social platforms
  • No product reviews
  • No image alt text
  • Slow website loading

And the list goes on. You can also read “SEO Trends. How to boost your business sales.”

Ready to take your e-commerce game to the next level? Avoid common SEO pitfalls and implement these strategies today. Contact Webvizion for expert guidance and let’s elevate your online presence together!

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A British National currently based in Dubai & London, Amit brings on board over 15 years of international experience in business development, marketing, E-commerce, and strategy.