What is Image Optimization and Why is it Important for your Website?

According to a recent survey, half of the website users expect a website to load within 2 seconds or less. and approx. 40% of the visitors tend to leave the website if it takes more than 3 seconds to load.

Image optimization is the only solution for this issue.

According to HTTP Archive, around 65% of a site’s weight is consist of images. If you don’t optimize your website images then your page will load slowly and that will leave a bad impression on your site’s visitors.

Image optimization is very important, especially in e-commerce, blog, portfolio, travel and media websites.

What is Image Optimization

Image optimization is a process to compress website images (is size) without losing its quality. It means delivering the Best quality images in right dimension, format while keeping the lowest image size.

Importance of Image Optimization

Some of the main benefits of Image Optimization are :

  • Improves page load speed
  • Improves site user experience
  • Helps in boosting website SEO ranking
  • Save server memory & reduce the load on Server
  • Boost Conversations

Improves page load speed

Website page speed depends on many factors like website layout, design, images etc. Around 65% of website weight is consist of images so if you can optimize all website images well, then you will definitely see a big change in your website loading speed.

There are lots of tools to check website speed like :

– GTmetrix
– Pingdom Tool
– PageSpeed Insights by Google

Improves site user experience

Visitor loves a website that loads in under 2 seconds. So if you can successfully optimize all your website images and have taken care of other things too, then you can provide them with a better overall user experience.

Helps in boosting website SEO ranking

Who doesn’t want to see his website on top of the search rankings? Image optimization can be a powerful weapon for this. The search engine like Google loves the website which takes less time to load. Google will rank these websites higher in their search results.

Page Load Speed Graph

Source – BacklinkO

Save server memory & reduce the load on Server

Image optimization is also very useful in saving server memory and it reduces extra server load.

For example, you have 2 same images, one image size is 900kb and another image size is 340kb. then the second image will put low weight on the server and it will save you bandwidth also.

Boost Conversations

As we have already discussed, image optimizations help in getting a higher rank in search results. it directly means that your website can capture more users and you can possibly get more conversions.

Image optimization

Source – Kissmetrics

According to Kissmetrics, a 1-second delay in page load time can decrease customer satisfaction by 16%. And 40% of users abandon a website if it takes more than 3 seconds to load. So Image optimization is very important, especially in e-commerce websites.

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