PPC & SEO – What’s the difference, Which one is better?
- Digital marketing
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- May 9, 2020
Both PPC and SEO are a very crucial part of search engine marketing strategy. But what is the difference and which one is better?
In this article, We will understand this in brief. Let’s first understand the meaning of PPC first.
What is PPC
PPC stands for pay-per-click marketing. PPC ads are typically the banner ads that you see on the search engine sidebar section or footer section.
In this marketing campaign, the advertiser companies choose their ads banner design, ad budget, marketing keywords, etc. and they are all set to go.
The main advantage of PPC ads is you can list your business on the first page of Google (or other search engines) in a very few minutes by paying a specific cost per click. That means PPC bring faster results than SEO. The only disadvantage of PPC ads is they are very expensive as compare to other marketing tactics like SEO.
Some of the important factors involved in an effective PPC campaign :
- Keywords research
- Campaign settings
- Unique selling propositions (USPs)
- Keywords management
- Bidding and campaign budget
- Ad extensions
- Split testing
- Tracking and monitoring
What is SEO
SEO stands for search engine optimization. It is a practice of optimizing your website content so that it gets a better and higher position in search engine result pages. SEO brings more organic traffic to your website and boosts domain authority.
Thousands of thousands of online businesses are using the power of SEO to boost their online presence and web traffic. It is a constantly changing industry, which is gaining popularity each and every year.
Some of the vital factors involved in effective SEO :
- Keyword research
- Article submission
- Link building
- Site auditing
- Domain authority
- Content audit
- Structured Data
- User engagement
So should I go for SEO or PPC?
Ultimately, it’s up to you and it depends on your business online presence. Both SEO and PPC ads are good and both can help you connect with your audience. SEO is a traditional keystone of a successful marketing campaign even if the optimization process takes some time to get right. PPC is much faster than SEO but it is expensive because every click on your marketing ad takes away money from your pocket.
Another main difference is SEO bring long-lasting results while PPC is not like that. Your traffic stops right after you discontinue the PPC campaign.