PPC & SEO – What’s the difference, Which one is better?


Both PPC and SEO are a very crucial part of search engine marketing strategy. But what is the difference and which one is better? In this article, We will understand this in brief. Let’s first understand the meaning of PPC first. What is PPC PPC stands for pay-per-click marketing. PPC ads are typically the banner […]

Google Pagespeed Insights Tool Gets a Major Update


You just created a new website for your client and it’s looking great. The site’s got great design and animations CSS. It’s simply looking fabulous. But there’s a small problem. Not every beautiful website is as fast as you need it to be. For those, who don’t know ‘Google PageSpeed Insights Tool’ is a tool […]


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A British National currently based in Dubai & London, Amit brings on board over 15 years of international experience in business development, marketing, E-commerce, and strategy.