Technology is always growing, and things are changing at breakneck speed. This has also influenced how individuals use their gadgets to find information online. With the use of voice search across many forums such as Siri on Apple devices and Google Voice Search on Android devices, the use of voice search is becoming more prevalent. As a result, businesses must embrace voice search and optimize their websites for voice search assistants.
Voice search is ranked third in SEO trends, owing to the fact that one-fifth of Google searches are voice-based queries. It has made it incredibly simple for users to obtain information via their devices on a question-and-answer basis.
Furthermore, smartphones that support voice search only display the top three results for a particular query. To rank in the top three, you must have excellent content and a voice search option.
We’ll show you how to optimize your website for voice searches on mobile devices in this blog.
Voice Search Optimization
It is a collection of SEO tactics that allows your website and content to appear in voice search results. Addressing typical verbal questions in your content is required for voice search technology and virtual assistants to show your website in search results.
A user initiates a voice search by saying a phrase followed by a question. The device then responds verbally, and if it has a screen, it displays the top search engine results. The goal of voice search optimization is to rank high in search engine results.
Ways To Optimize Your Webpage for Voice Search
1. Include question keywords in your content
Voice searches differ from text searches in that they are based on the queries that the user may ask. Because a user asks while speaking, he utilizes whole phrases rather than a single keyword, those inquiries may be longer and more specific than simple keywords.
The easiest strategy to optimize your website for voice search is to use long-tail keywords in your content. Long-tail keywords, specifically question keywords, can be used in your content. This will increase traffic from users who utilize voice search to ask more specialized questions.
You will obtain more traffic if you employ long-tail keywords because they are more tailored to the user’s goal.
2. Make your content more conversational
Because voice searches are more conversational than text-based searches, give your material a conversational tone that answers the user’s questions. Because these tones are more relevant to voice searches, it will make your material more authentic and easier to read.
Use conversational terms such as “I,” “me,” and “you” to make your material more conversational. Furthermore, avoid using technical jargon and attempt to give your content a personal touch to support your ideas.
However, this does not imply lowering the quality of your content; rather, you should maintain a more informal writing style in order to suit the user’s objective.
3. Improve your local SEO
Local SEO will assist your business in being found by local consumers by improving search engine exposure for local locations. It primarily assists brick-and-mortar businesses by targeting potential clients in neighboring locations who are inclined to purchase from these establishments. It is, nevertheless, one of the finest methods to optimize your business for voice search.
Consumers frequently look for businesses in their surrounding locations, and there’s a significant chance that your company will appear in a voice search inquiry. You may boost your local SEO in a variety of ways, one of which is to create and maintain a Google Business Profile.
4. Optimize your webpage for mobile devices
Mobile devices account for more than half of global internet traffic, thus optimizing your site for mobile devices is critical. The majority of consumers conduct voice searches on mobile devices. Furthermore, Google ranks websites that adopt a responsive website design for all devices higher. To appear in the search results of a voice search, you must have a decent mobile-friendly website design.
5. Optimize your website load speed
Google measures a website’s performance based on its page load time, and a webpage should typically load in less than 2 seconds before the user is impacted.
Another Google ranking element that influences your position on the search results page is website load speed. And, in order to appear in voice search results, your website must have a fast page load time, as Google prefers to provide results that make the user happy, and no one likes to cope with a slow website.
Voice search has emerged as an important factor in SEO and will continue to do so in the future years. As a result, you must be aware of voice search inquiries and actively attempt to attract people’ attention to your site. By following the aforementioned guidelines, you can improve your website’s status with search engines and attract more voice search traffic.