Mobile optimization is all about ensuring that your website should look good on all mobile devices including smartphones and tablets.

Mobile optimization plays a vital role in site SEO. Your business website should be mobile-friendly.

Each and every year tons of people use their mobile devices to browse the web. But thousands of websites are still not designed for mobile devices. Which puts a negative impression on their site SEO.

Let’s understand this with an example :

Let’s take the example of Amazon. Amazon is the world’s largest online retailer site. It doesn’t matter which type of device you use while purchasing an item on Amazon, you will always feel a better and quick experience. Amazon is very easy to use, and user-friendly for each and every device including desktop, smartphone, and tablet.

Importance of Mobile Optimization

As an estimation, 57% of the traffic comes to your website through mobile devices. Google has already started to use the mobile version of the websites as their primary search engine index. It simply means Google will create and list the websites based on their mobile performance. Although Google wants you to have a mobile-friendly version of your site.

In May 2015, Google announced that mobile searches had overtaken desktop searches.


Mobile optimization is one of the most important ranking factors.

Small or big, every type of business should have a mobile-friendly website. Either you have a simple business site, an e-commerce website, a portfolio site, a photography site, a classified or business listing site, or whatever. It should be mobile-responsive.

Need a mobile-friendly website? Contact us!

The Characteristics of Mobile Optimized Website

Here are some of the specialties we often see in mobile-friendly sites :

– These sites load quickly on mobile devices.
– These sites are well structured and the layout is super friendly.
– No horizontal and vertical scrolling (always fit the mobile screen.)
– Less mobile pop-ups.
– Easy navigation.
– Make sure your videos are compatible with mobile devices.
– CTA buttons should look nice and responsive to the short mobile screens.
– Website fonts should not too small for mobile devices, they should be readable.
– Contact forms are easier to fill in on mobile devices.

Benefits of Mobile Friendly Website

Some main benefits of mobile-optimized websites are :

Put Positive Impression on Site SEO

A mobile-friendly website improves your site’s SEO performance. A mobile-optimized website also gets a better ranking on search engine results pages as compared to a non-optimized site.

Enhance User Experience

Thousands of thousands of people are using their mobile phones to surf the web. Mobile-optimized websites are easier to use on mobile devices and they simply improve user experience and satisfaction. A user will always feel good browsing a mobile-optimized site.

Decrease Bounce Rate

As an estimation, you only have less than 3 seconds to impress a mobile user. If a user feels less motivated to browse your website then he will quickly abandon your site. This will ultimately result in increasing your site bounce rate. Bounce rate is the percentage of users that leave the site too quickly or after viewing only a single page of your website. Bounce rate puts a negative impression on your site SEO too.

So a mobile-optimized website helps in decreasing the bounce rate.

Mobile Responsive Test

You can also test your website for responsive design through some free online tools such as Google Mobile-Friendly Test and Ready.Mobi. These tools will quickly test your website design across different browsers and devices.

So, if you want your brand and website to survive the competition, then you need to start giving priority to your mobile users. If you want help from our side then contact us right now. Our expert developers can help you with making your website mobile-friendly.

Get your free Website audit now!


Must Read


A British National currently based in Dubai & London, Amit brings on board over 15 years of international experience in business development, marketing, E-commerce, and strategy.