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Is your website lacking a cool factor? It’s important to keep up with trends and technology. Visitors make a snap judgment when they visit your site. If it looks old and dated, it may discredit you.

Here’s how to design a modern and cool-looking website to stay current and credible.

#1 When was the last time you updated your site?

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This is the first and most basic question. If it was more than a year ago, chances are you’re missing out. New technologies and website features are developed on a regular basis. You certainly don’t have to take advantage of all of them. However, you can freshen up and modernize your website at least once a year.

#2 What features and functions do your prospects use?

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Social networking is an easy example. Just about everyone from the age of twelve and up is using some social networking site. Facebook, Twitter, LinkedIn, and MySpace are just a few examples. If your audience is using these, then adding them to your site makes sense. It will help keep it up to date and will also provide a connection to your audience.

#3 What can you add or modify to enhance the experience?

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Elements shouldn’t be added to your site just because they’re cool or cutting edge. They need to support your overall goals and purpose. Take a look at the technology offered today and how it might support your business. Explore how it might add value to your clients.

For example:

* Do you use video on your site? Video is a growing trend and one that many prospects respond to.
* Are your prospects active on social networking sites? How can you add this behavior to your business model to add value?
* Can you take advantage of your prospects and visitors to add content to your site?
* Would a blog help you build or support your brand?
* Can social bookmarking build your traffic and SEO?

#4 Are your graphics, images, and colors out of date?

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It’s important that your entire site reflects a comprehensive image. This image should support your brand. Making huge changes to the overall look and appearance of your site can have a detrimental effect. However, you can update the look of your site and still retain your existing brand image. For example, you can have a complete overhaul of your website navigation and retain your header graphics, logo, and font.

Small changes can make a big difference. A simple adjustment of your font to a new and more modern-looking font can add edge and cool appeal to your site.

If you haven’t updated your site in a while, take a look at how you can improve it. Base your considerations on your user’s experience. Make sure each change you make supports your customer and/or your business goals.

Cheers to your success!

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A British National currently based in Dubai & London, Amit brings on board over 15 years of international experience in business development, marketing, E-commerce, and strategy.