7 Top Online Marketing Plans For Small Businesses

In this article, We are share 7 Top Online marketing plans for small businesses.

The main goal of digital marketing is to connect your business to the valuable and right customers.

When it comes to online marketing, there are tons of marketing strategies that can help your business to grow, but it is very important to decide which will be best suitable for you. Here are the 7 most important digital marketing strategies, you should invest your time and money in.

1. SEO

SEO stands for search engine optimization. SEO is the practice to make your website search engine friendly so that your website gets higher and better search engine positions. SEO is about helping your customers to find your business online among hundreds of other companies. SEO is an essential part of online marketing strategy.

There isn’t anything more valuable and important to online marketing than SEO.

Approx. 75% of users use search engine tools to find local business information. So if you want to boost your business then having some SEO experts in your marketing team is very important.

Let’s Boost your SEO and website traffic

2. Content Marketing

Content marketing is the practice of creating and distributing valuable and relevant content to attract more audiences (web users) to your website.

18% of digital marketing experts say that content marketing has the greatest commercial impact on their business.

However, content marketing is not easy at all, every element of it need to be done right, including:

  • Unique & Quality Content
  • Trending Topics
  • SEO Optimized Content
  • Optimized Content for Readers

Unlike paid advertising, content marketing is 100% FREE and provides long-term results. Other main benefits of content marketing are, it builds brand awareness, it builds customer trust and it boosts your website traffic. So if you are ignoring content marketing then it could be your biggest mistake.

3. Social Media Marketing

What is the use of quality in a written article if it hasn’t been shared on social media platforms?

Social media marketing is one of the most essential and cost-efficient online marketing methods. Social media marketing is very effective for marketers who wish to optimize their online presence and boost their business sales. Some of the most important benefits of social media marketing are :

– It increases brand awareness.
– Improves organic web traffic.
– Improves customer engagement and brand loyalty.
– Increase website sales and leads.
– Improves SERPs ranking.
– Cost-effective marketing tactics.

4. Email Marketing

Email marketing is a way of promoting business products and services through emails. Email marketing also develops a relationship with potential customers and/or clients.

It is one of the most popular, faster, cheaper, and more effective ways to boost website traffic.

One of the greatest benefits of email marketing is it allows marketers to send targeted emails. For example, suppose you have an e-commerce website, a customer comes to your website, happily shops for a brand of shoes, and leave your site. Then you can promote some other products of your website by directly emailing that customer with some new shoe items. Some of the popular email marketing service providers are :

1. Constant Contact
2. MailChimp
3. iContact

5. Facebook Marketing

Two million businesses use this platform to market their products and services. Facebook marketing is one of the most effective ways to market your business and convert your visitors into loyal customers.

Some of the main advantages of Facebook marketing are :

– It increases exposure to potential customers
Boost website leads and sales
– Increase website traffic
– Build brand loyalty
– Low marketing expenses

6. Google Adwords

When it comes to paid marketing methods, nothing can beat Google Adwords. Google Adwords is the godfather of online marketing channels.

Google Adwords is a pretty simple and effective marketing platform. It’s a Google tool where business ads are served to the web users when they perform a search query on Google.

It is a one-stop solution that helps marketers to boost their business sales by targeting a global audience. The main benefit of it is that Google Adwords delivers the desired results faster than SEO.

7. Partner Programme

Two Heads Are Better Than One.

Shaking hands with another business can help you do things you have never accomplished on your own. It increases your business customers and/or clients. It’s a win-win game.

In the partner program, your only goal is to a complementary arrangement that provides mutual benefits for both businesses.

Final Thoughts

Big or small, every business should follow these 7 important digital marketing tactics to boost its grow their businesses. If you are looking for digital marketing services you can directly contact us here.

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A British National currently based in Dubai & London, Amit brings on board over 15 years of international experience in business development, marketing, E-commerce, and strategy.